Principal Consultant, IRowe and Associates


Ileana has a passion for helping clients bring effective solutions to the education market. She brings to clients her extensive knowledge and diverse experience—both domestically and internationally—as she has helped companies respond to the needs of the education market. Her perspective provides valuable insights into clarifying vision and prioritizing the long-term strategies to make it a reality. Her specialty is creating marketing strategy that blends traditional approaches with digital best practices, and the ability to manage complex projects.


Whether it’s managing the growth of the Latin American sales channel for Apple, building an internationally recognized brand for Mattel, creating digital marketing strategy for Lightspeed Systems or developing partnerships across multiple marketing channels for, Ileana has a proven track record of creating effective results. She is fluent in Spanish and English and has a good understanding of French. Ileana received her Bachelor of Arts degree in Business Administration from the University of Costa Rica.


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